This is the organization I have had the pleasure of working with for the past two years. My job was to develop a campaign initiative for the university and The Foundation; without co-branding. It was a challenge- first to create a campaign about values that would speak to a college community without being 'preachy' or pushy or demanding, and then to create something that would gather students attention. If you remember from your days on a college campus the messages come in the hundreds to thousands everyday! Working through the clutter to display a message simply asking students to think about their actions -- whew, who wants to do that!?
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